TRainCom
® MT radio systems can support potential online advertising
activities displayed in the trains. Providing retailers with online
access for advertising their products and campaigns on video screens
installed in metro trains may create new forms of advertisement based
on daytime, location and target groups. This enables additional revenue for metro operators and offers new marketing channels for the retail market.
Advantages:
- Promotion and information channel for city marketing, retail companies, tourist information, etc.
- Alternative communication channels in the case of emergency
- Commercial revenue – additional financial contributions
- Reduced vandalism through “entertainment”